Performance Advisory Group helps your company evolve to what’s next.

The client, a mergers and acquisitions company, represents sellers who want to take the next step towards ensuring that the company they’ve founded lives beyond their tenure.

The logo needed to convey the ideas of heirloom, legacy, and transformation. My solution was to incorporate the Solomon knot, a symbol of eternity and unbreakable bond, into the design. The knot is a subtle nod to the idea of merging and acquiring, while also conveying a sense of continuity and longevity. The use of blue reinforces the idea of calm, a sense of direction and clarity in times of uncertainty. Also, the ability to navigate towards new horizons. Secondary beige tones denote tradition, timelessness and stability.

– Logo concept and design exploratory
– Branding / style guide
– Copywriting / editing