These matcha-infused gummy bears were designed to stand out in the crowded gummy vitamins and supplements market. The goal was to convey a sustainable, quiet energy boost with the added benefit of matcha's natural antioxidants.

The logo combines a friendly, approachable design with bold typography, suitable for merchandise and social media. The label features dynamic, radiating circles that allow the metallic foil background to show through, creating a sense of steady movement and adding an elegant touch.

Since launching, the gummies and packaging have received many positive reviews and helped achieve its Kickstarter goal. Matcha Bears have also gained media attention, with plans to expand sales into more venues.

– Identity

– Package design development
/ production

– Emails

– Style guide